As babies grow taller, the diaper SuperBottoms UNO 2.0 may actually fit on a smaller size setting than the one before!
Wondering why UNO 2.0?
As babies grow, they start getting active. They get taller and leaner. This change shifts the snap sizes in the opposite direction. Babygrows, snap size settings move towards smaller sizes!
But even this is not the gospel truth.
Then what is the principle behind cloth diaper sizing for babies? Does it involve head-breaking physics calculations (Sheldon Cooper, are you listening!?) or is it an age-old secret passed down across generations?
Thankfully, we didn’t have to seek out physicists or the secret diaries of ancestors! One of the most efficient routes to innovation lies in effective customer engagement.
Bummy’s Lab – our Innovation Centre – is where we found the solution. When we introduced the SnapEasy® system and removed the rise settings panel on the front, the diaper's functionality remained the same. The pending fire test was the sizing dynamics that the UNO 2.0 was designed to exhibit.
Thanks to all the parents (more than 200!) who volunteered to help test and improve the beta version of UNO 2.0—we called it Dream UNO as the pre-launch codename.
These 200 babies helped us test the Dream SuperBottoms Freesize UNO diapers across a broad spectrum of age, build and weight permutations and combinations! Because the rise settings panel was removed from the front, it looked deceptively small.
The parents were asked to use the newborn diaper as vigorously as possible, in as many differing conditions as possible.
After implementing feedback-based design improvisations and changes, at the end of the testing phase, we had firmly concluded that the 2 rows of simple rise settings that have been provided at the waist are perfectly sufficient to accommodate all size/age requirements and adjust thigh sizing, also as the diaper can be further tightened or loosened with the help of snaps.
Thank you to the SuperPassionate parents who helped create the perfect loop from customer feedback to innovation! Can’t wait to meet more of you in Bummy’s Lab’s next project!
Message from SuperBottoms
Hi there, new parents! SuperBottoms brings you doctor-recommended cloth diapers - the best rash-free diapering solution for your baby’s sensitive and delicate skin. Unlike disposable diapers loaded with chemicals, our newborn cloth diapers, when used and washed properly, can help eliminate the risk of diaper rashes. SuperBottoms offers a wide range of safe, skin-friendly essentials for the whole family - including Reusable Cloth Diapers, Diaper Pants, DryFeel langots for diaper-free time, Padded Underwear for potty training, SuperSoft Underwear for everyday comfort, Joggers for playful days, and Period Underwear for women. Not just for everyday use, SuperBottoms products also make the best gifting choice for babies - thoughtful, eco-friendly, practical, and loved by parents. Now available on Amazon, Myntra, Flipkart, FirstCry, Zepto, Swiggy and Blinkit.
