Job Openings at SuperBottoms

Content Strategist

We are looking for a Content Strategist who can significantly enhance our brand's online presence and engagement.

Job Responsibilities:

- Content Strategy Development: Craft a comprehensive content strategy aligned with marketing goals, incorporating audience segmentation, content themes, and distribution channels.
- Content Creation and Management: Oversee the creation and curation of engaging, high-quality content, ensuring consistency in style, quality, and tone of voice.
- Editorial Leadership: Lead and manage a team of copywriters, providing guidance and feedback to produce exceptional content.
- Content Calendar Management: Develop and maintain a content calendar, ensuring a consistent flow across all platforms and marketing channels.
- Collaboration: Work closely with the marketing, design, and product teams to create cohesive and impactful campaigns.
- Brand Voice and Messaging: Uphold and evolve the company's brand voice and messaging across all content, ensuring consistency with the overall brand strategy.

Qualifications:

- Bachelor's/master’s degree in marketing, Communications, or a related field.
- 10+ years of proven experience in content writing.
- Experience in the parenting/baby care industry is a plus.
- Proficient content strategy and content management skills.
- Experience in developing and implementing content plans.
- Proficient content development and web content writing skills.
- Excellent writing skills.
- Ability to create engaging content for social media platforms.
- Strong leadership and collaboration skills, managing cross-functional teams.
- Strong analytical and project management skills.
- Creative mindset, generating interesting ideas for new content.
- Ability to work in a fast-paced environment, managing multiple projects simultaneously.

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Demand Planner

We are actively looking for a Demand Planner who will play an essential role in the supply chain of our company. The main duties of the candidate will include planning inventory flow, analysing statistical data, and generating forecasting solutions.

Job Responsibilities:

- Coordinate with sales and marketing to consolidate Historical sales data analysis with commercial team inputs.
- Conduct monthly coordination meeting (S&OP) and ensure information flows back Supply and production planners.
- Own National level Forecast Bias and Accuracy and initiate action improvements.
- Manage 4 Divisions in the India Region Consumer Business (Retail).
- Understand demand by area, state and customer level.

Qualifications:

- Minimum of 3 years’ experience in Supply Chain or Other function with involvement in S&OP / Business Process cycle. Preferable in retail business.
- Solid understanding of inventory management practices
- Advance in Excel and analyzing it before deliver the information properly
- Having perspective on looking at changes as opportunities

Job Requirements:

- Have a good understanding on business process and planning model
- Supply Chain background will be preferable
- Good risk assessment prior to decision making
- Ability to drive cross-functional team, and lead coordination meeting
- Proactive initiative is an important attribute

Location: Mumbai only

Industry: Ecommerce / D2C startup only

Work model: Hybrid, twice a week work from office (Co-working spaces)

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Retention Executive

This role involves working with the website and CRM team closely to drive retention and loyalty with existing customers with the help of automated marketing, loyalty programs, email/sms marketing and more.

Primary Responsibilities

• Create monthly strategies
• Ideate, build & execute consumer lifecycle programs to drive retention, reactivation, engagement and onboarding with a focus on Conversions, LTV & repeat purchases.
• Innovate, launch, and grow new marketing programs on the platform in areas such as consumer delight, loyalty, recommendation and automated marketing.
• Analyzing of retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization
• Partner with the product team (website) to translate business goals into short term and long- term product roadmaps
• Comfortable in generating a strategic vision as well as glide path with product teams.
• Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these
• Work closely with the Acquisition team to build processes for customer onboarding process in the channel mix to maximize retention
• Work closely with Business Analytics and Digital Marketing teams to build prediction models in order to optimize re-engagement strategies.

Desired Experience

3 Years - 12 Years (Function Marketing)

Education

Any Graduate

Required Skills

• 3+ years of experience in user management, consumer lifecycle or CRM roles in consumer- oriented businesses
• Expertise in using tools like Clever Tap, Moengage, Webengage, etc
• Expertise in creating journeys for different customer segments
• A hustler and a leader with great attention to detail
• A keen sense of ownership, speedy execution and resourcefulness
• Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities
• Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans
• Ability to develop strategies and measurable implications with strong analytical skills
• Prior experience in managing and developing people and skills is a must
• Prior experience of working with e-commmerce, D2C companies will be a plus

Location: Mumbai only

Industry: Ecommerce / D2C startup only

Work model: Hybrid, twice a week work from office (Co-working spaces)

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Social Media Manager

This candidate will be a subject matter expert for social channels and influencer-led campaigns within the team. He/She will demonstrate strong ownership, attention to detail and maintain clear and concise communication across leadership levels. He/She is an advocate for the customer experience on Social Media, providing ongoing social-specific insights.

- Own the social media strategy which includes content creation, ORM, & monthly calendars
- Develop and launch paid social media campaigns for all owned brands. Make sure we build robust media strategy and share learnings on a regular basis to make sure we are consistently improving. Responsibilities include campaign testing and learning sharing, reporting, etc.
- Manage creative, media & influencer agencies to plan and execute campaigns.
- Create social first campaigns with an objective to deliver on the KPIs.
- Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
- Own social media listening, monitoring & reporting.
- Work with platform partners to ensure the business is adopting the latest product features and best practices.
- Continuously ideate and innovate within the social space.
- Instagram Marketing - Create Captivating Visuals, Grow number of followers and Drive Engagement on Instagram

Qualifications

- 2+ years relevant professional experience in social media management, and/or social media planning
- Passion for social media and understanding of its business impact
- Experience working within cross-functional marketing and creative teams
- Experience managing and negotiating media and content contracts
- Understanding of creative development process and media planning

Preferred Skills

- Proven track record of delivering high quality social media campaigns in very dynamic environments
- Highly detail-oriented, excellent organizational skills, and ability to multi-task
- Strong analytical and quantitative skills - ability to capture and use various data points to develop and measure marketing programs
- Excellent oral and written communication skills and an ability to influence others
- Ability to partner cross-functionally and work with a wide range of stakeholders

Location: Mumbai only

Industry: Ecommerce / D2C startup only

Work model: Hybrid, twice a week work from office (Co-working spaces)

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Data Analyst Ecommerce

We are looking for a Data Analyst who will be responsible for building, developing and maintaining data models, reporting systems, data automation systems and dashboards that support key business decisions.

Primary Responsibilities:

- Find insights that influence decisions (particularly new product/feature ideas). This work will span from early data explorations about user behaviour, to multivariate experiments and optimisations
- Analyse and provide recommendations to influence our product and marketing strategy
- Provide user insights through data: cohorts analyses, user segmentation, and behavioural analyses.
- Track & analyze the consumer growth metrics
- Lifetime Value, Acquisition Cost, Cohorts, customer life cycle, etc.

Qualification:

Engineering graduate with Experience in Google Analytics (Good to have)

Desired Skills

• Excellent knowledge of amazon pi, helium, amazon seller central
• Proficient in the use of MS Excel and PoweBI
• Ability to strategize and solve problems
• Strong leadership and organizational skills
• Excellent communication and people skills
• An analytical mind, comfortable with numbers

Location: Mumbai only

Industry: Ecommerce / D2C startup only

Work model: Hybrid, twice a week work from office (Co-working spaces)

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Job Openings at SuperBottoms