Job Openings at SuperBottoms

Key Responsibilities:

- Conduct in-depth research to gain a strong understanding of customer personas and their motivations.
- Write compelling and high-performing ad copies for Google, Meta, and other digital platforms.
- Develop communication for WhatsApp and Push Notifications that drives engagement and conversions.
- Conceptualize and write content for Instagram Stories and other social media promotions.
- Collaborate with content, creative, performance, and retention teams to deliver impactful campaigns.
- Ensure all copy aligns with brand voice and guidelines across all channels.
- Track and calculate content ROI, document learnings, and apply insights for continuous improvement.

Qualifications

- Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field.
- Minimum 2 years of experience writing performance-led ad copies for Google, Facebook, Emailers, and Web Push.
- Strong command over grammar, spelling, and English language usage.

Key Skills:

- Creative thinking with a clear understanding of digital ad performance.
- Ability to write crisp, conversion-oriented content for various digital platforms.
- Analytical mindset with the ability to measure and optimize content effectiveness.
- Self-motivated, agile, and capable of thriving in a fast-paced startup environment.
- Strong sense of ownership and result orientation.

What You’ll Get:

- Opportunity to create high-impact communication for a 100 Cr+ D2C brand trusted by parents across India.
- Freedom to experiment and bring creative ideas to life.
- Exposure to India’s largest and most engaged parenting community.
- A people-first culture that values ethics, transparency, and initiative.

If this role excites you, write to us at hr@superbottoms.com with your portfolio and a short note on why you’d like to write for SuperBottoms.

Job Responsibilities:

Demand Forecasting & Planning:
- Develop and maintain accurate demand forecasts in collaboration with sales, marketing, and operations teams.
- Enhance forecasting accuracy to improve supply chain efficiency.

Inventory Management:
- Optimize inventory strategies to reduce inventory days while ensuring NOOS (Never Out Of Stock) products are always available.
- Track category-wise stock-in-hand (products + packaging) and drive liquidation of slow-moving or clearance stock.

Order & Supply Chain Execution:
- Manage end-to-end purchase order cycles, ensuring timely replenishment for quick commerce and B2B channels.
- Maintain 90%+ fill rates across platforms through efficient supply planning.
- Conduct MRP planning to maintain a healthy supply pipeline aligned with sales forecasts.

Logistics & Cost Optimization:
- Implement cost-efficient logistics routes to reduce transportation expenses while improving distribution speed and reliability.
- Oversee order-to-cash cycles for major e-commerce platforms, ensuring on-time deliveries and adherence to KPIs.

New Launches & Vendor Coordination:
- Lead supply planning for new customer launches, from purchase order creation to execution.
- Coordinate with vendors and suppliers to maintain seamless operations.

Requirements:

- Bachelor’s degree in Supply Chain Management, Operations, or related field.
- 3+ years of relevant experience in demand planning, forecasting, or supply chain roles in a leading D2C Company.
- Strong analytical and problem-solving skills with proficiency in Excel/ERP/MRP systems.
- Proven track record of improving forecasting accuracy and reducing inventory costs.
- Excellent communication and cross-functional collaboration abilities.

💌 Ready to build something exciting?

Drop us a line at hr@superbottoms.com with your resume and a note on why this role excites you.

Roles and Responsibilities:

Overall Content Planning (Imagery + Tonality)
- Define and implement the visual direction and verbal tone of the brand across all content formats.
- Conceptualize mood boards, design references, and sample content buckets with the design team to ensure consistent brand expression.
- Collaborate with internal creative and design teams to plan and execute campaigns and content pieces.

Brand Story
- Craft and refine a compelling brand narrative that reflects SuperBottoms values, purpose, and unique voice.
- Ensure consistent representation of this narrative across packaging, website, social media, and marketing communication.

Product Storytelling
- Develop storytelling frameworks for hero and new products focused on consumer benefits and emotional connect.
- Create copy and visual reference briefs that communicate product USPs across platforms and formats.

Cataloguing Content Strategy
- Build and maintain a comprehensive cataloguing strategy for all platforms including guidelines for titles, bullet points, A+ content, and visuals.
- Partner with the E-commerce team to optimize listings that are both conversion-driven and aligned with brand tone.

Performance-led Content (PERF)
- Conceptualize and guide performance-focused creative assets – static and video – that drive engagement and conversions.
- Build frameworks for performance creatives based on target personas, campaign objectives, and seasonal trends.
- Analyze content performance regularly and evolve messaging strategies based on insights and data.

Team Leadership & Collaboration
- Lead a team of copywriters and content creators, ensuring consistent quality and on-brand messaging.
- Collaborate with creative, content, marketing, and performance teams to ensure alignment between brand storytelling and business goals.
- Track content performance, calculate ROI, and document learnings for continuous improvement.

Deliverables:

- Defined brand tonality and conten voice guidelines.
- Comprehensive brand story and communication framework.
- Product story templates for key SKUs and new launches.
- Monthly content calendar for social media and performance marketing.
- Campaign conceptualization for ad creatives (static + video).
- Recommendations and insights based on content performance

Qualifications:

- Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Journalism, or a related field.
- 4–7 years of experience in content strategy, brand communication, or digital marketing, preferably in a D2C or consumer brand.
- Proven expertise in performance-oriented and storytelling-driven content.
- Strong leadership and mentoring abilities to guide a team of writers and creatives.
- Strong understanding of content analytics and ability to translate insights into actionable strategies.

Key Skills:

- Strategic mindset with a strong creative instinct.
- Exceptional storytelling and brand building capabilities.
- Proven ability to craft and guide sales and ad copies that perform.
- Deep understanding of digital content formats across platforms.
- Strong communication, planning, and cross-functional collaboration skills. Self-starter with high ownership and ability to thrive in a fast-paced, evolving environment.

Work Model
- Hybrid – Two days a week at our Mumbai co-working office, with flexibility for remote work.

What You’ll Get
- Opportunity to shape the voice and storytelling of a 100 Cr+ D2C brand trusted by parents across India.
- Freedom to conceptualize and execute high-impact content strategies.
- Exposure to India’s largest and most engaged parenting community.
- A people-first, collaborative, and innovation-driven culture.

Key Responsibilities:

- Own and drive Joint Business Plans (JBP) and sales targets with Flipkart, Amazon & Myntra.
- Plan and execute ads across platforms (PLA, display, retargeting, Amazon Ads, etc.) to optimize CAC, ROAS, and conversions.
- Monitor daily sales, ad performance, and key metrics; implement corrective actions to stay on target.
- Drive participation in platform-led events (Big Billion Days, GOAT Sale, etc.) and maximize campaign outcomes.
- Negotiate pricing, margins, and promo plans to unlock mutual value with marketplace partners.
- Work cross-functionally with internal teams (marketing, catalog/content, supply chain, ops) to ensure flawless execution.
- Analyze assortment, pricing, consumer trends, and competitor strategies to identify growth opportunities.
- Share insights and learnings with leadership, stay updated on platform policies, algorithms, and new ad features.

Qualifications:

- 3-5 years’ experience in e-commerce account management & performance marketing for a D2C brand. - Strong expertise in Flipkart & Amazon, Myntra Ads, event campaigns, and budget management. Excellent analytical skills (Excel, GA4, Google Data Studio, Meta Business Suite).
- Strong relationship management, negotiation, and communication skills.
- High ownership, multitasking ability, and thrive in a fast-paced e-commerce environment.
(Bonus) Experience with Shopify, Unicommerce, affiliate/influencer collaborations, or baby/personal care brands.

Primary Responsibilities:

- Plan, launch, and manage paid campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) to achieve revenue, ROAS, and CAC targets
- Manage and optimize PPC campaigns to ensure maximum efficiency and scale.
- Track, measure, and report campaign performance using Google Analytics / GA4, ensuring accurate attribution and data-driven decision making.
- Drive continuous improvement through A/B testing of creatives, copy, targeting, and bidding strategies.
- Collaborate with the creative, product, and tech teams to ensure alignment of marketing initiatives with business goals.
- Stay updated on emerging trends, tools, and best practices in D2C performance marketing.

Key Skills & Experience:

- 2-5 years of hands-on paid marketing experience in a D2C eCommerce environment (mandatory).
- Expertise in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram) Strong grasp of PPC strategy, bid management, retargeting, audience segmentation, and conversion tracking.
- Experience of working on Shopify.
- Data-driven approach with excellent analytical, reporting, and problem-solving skills.
- Ability to manage budgets efficiently across channels and deliver on ROAS/CAC targets.

Nice-to-Have:

- Experience with additional paid channels (Amazon Ads, YouTube Ads, programmatic)
- Exposure to SEO, email marketing, or influencer marketing.
- Familiarity with marketing automation platforms.

Key Responsibilities:

- Take overall responsibility for the strategic sourcing management goals of the company and implement action items to ensure that those goals are achieved.
- Finding the best suppliers for new and existing product portfolio of the company to meet the demand.
- Responsible for negotiations for best possible cost service guarantee and develop “win-win” strategies that achieve sustainable relationships with suppliers.
- Implement supplier agreements/contracts when beneficial by working with cross-functional stakeholders and suppliers to reach agreement on contract terms and conditions.
- Research and anticipate shifts in the negotiating power of suppliers.
- Analyze industry trends and evolving technology to proactively identify supply base issues to minimize risk, protect continuity of supply, and utilize emerging opportunities.
- Maintain and develop supplier relationships (trade shows, supplier meetings, conferences, etc.).
- Participate in establishing short-term and long range planning and budget development of the company to support strategic business goals.
- Develop a supplier management program with key suppliers including metrics, performance goals and improvement initiatives.
- Establishes purchasing policies and ensures compliance within the department.
- Continuously improve productivity and efficiency of processes throughout the operational organization.
- Support the procurement team to develop forecasts for future demand and place orders in a timely fashion based upon vendor lead-time.
- Develop and implement sourcing and supplier selection strategy domestically and internationally.

Qualifications, Skills and Abilities:

- Bachelor’s degree and at least five (5) years purchasing/strategic sourcing experience.
- Experience with contract manufacturing vendors.
- Strong preference for baby products and general sourcing experience from China.
- Ability to manage projects and establish clear goals and accountabilities to ensure successful delivery (on time, within budget, meeting agreed upon success criteria).
- Knowledge of the legal terminology and language related to supplier and/or vendor agreements and contracts.
- Excellent negotiation and relationship management skills.