SuperBottoms' Journey to Honest and Pure Baby Care

One fine evening, our SuperBottoms team sat together and pondered over the values and beliefs that we stand for. It felt like an ardent need to make a move towards a better future, do something more for the babies and shape a better life for them. After all, we’ve borrowed the planet from them. But what could we do that we’d not done in the past? How to make ourselves better for our babies as they love to imitate us? The answer was simple. We had to get better. We’d to look for perfection. And redefine ourselves with a promise to work harder and better every day.

This is where it all started. We began a rebranding journey with 100% honest intentions and pure love to deliver what you see as we’re honest about our products, actions, and so much more. We built an all-parents team to bring in the genuine intent of doing things right with our personal experience, keep it clean, honest and pure and guide the brand where we aim it to reach.

We’re proud to have gone out of our way to do the right thing even when no one was watching. We, like everyone else, could cut corners at many places like buying cheaper fabrics, heavy mechanisms, etc. but we chose the opposite direction. Just how any responsible parent would want to see a transparent and honest process to believe in our core strengths and what we do, we thought of putting it up for everyone.

Who better than a mascot, to bring out our intentions and reflect our soul and hard work into one? Animals have always been our top favourites as they are sentient beings with ingrained core values, love and care. We brainstormed and concluded that our mascot should be soft, innocent, honest and kind to the environment while being super comfy and super cute. And thus, came in Bummy! Honest, soft and innocent, just like our products. You might have noticed Bummy making an entrance earlier on our website. He is here to help our customers navigate their journey of cloth diapering with SuperBottoms. Say Hello! :)

So why a white rabbit you may ask!

Rabbits are pure and gentle beings who are friendly, energetic and completely harmless. Additionally, white is often associated with them, which signifies the presence of light, peace and purity. Our SuperBottoms Bummy is also a genius who comes up with ideas to make things awesome for the babies he adores so much!

How Bummy puts it, “I’ll always be around to help you, play with you and of course, chill with you! After all, I'm here to make parenting fun! Nature has so much to offer, time to give it some back while keeping our li’l one’s best interests on top priorities. We can’t compromise, we won’t compromise. Pinky promise!”

Message From SuperBottoms

Hi there, new parents! No matter where you are around the world or in India, SuperBottoms ensures your kids are using the best and safest products. SuperBottoms offers the best cloth diapers, which are completely safe and gentle for your baby, DryFeel langots for diaper-free time, padded underwear for potty training your kids, and period underwear for women. These products suit your baby's delicate skin at any time of year. SuperBottoms is a must-have product for you and your child whether you live in Canada, Kuwait, the United States, Qatar, Hawaii, Bahrain, Armenia, the United Arab Emirates, or the Philippines. SuperBottoms products are also available on Amazon, Myntra, Flipkart, FirstCry, Zepto, Swiggy and Blinkit.