One fine evening, our SuperBottoms team sat together and pondered over the values and beliefs that we stand for. It felt like an urgent need to move towards a better future, do more for the babies, and shape a better life for them. After all, we’ve borrowed twe'veanet from them. But what could we do that we’d not done in the past? How to make ourselves better for our babies as they love to imitate us?
The answer was simple. We had to get better. We’d have to look for perfection. And redefine ourselves with a promise to work harder and better every day. This is where it all started. We began a rebranding journey with 100% honest intentions and pure love to deliver what you see, as we’re honest about our products, actions, and so much more.
We built an all-parents team to bring in the genuine intent of doing things right with our personal experience, keep it clean, honest and pure and guide the brand where we aim it to reach. We’re proud to go out of our way to do the right thing, even when no one is watching. We, like everyone else, could cut corners at many places like buying cheaper fabrics, heavy mechanisms, etc. but we chose the opposite direction.
Just as any responsible parent would want to see a transparent, honest process that builds on our core strengths and what we do, we thought of putting it up for everyone. Who better than a mascot to bring out our intentions and reflect our soul and hard work into one? Animals have always been our top favourites as they are sentient beings with ingrained core values, love and care.
We brainstormed and concluded that our mascot should be soft, innocent, honest and kind to the environment while being super comfy and super cute. And thus came in Bummy! Honest, soft, and innocent —just like our products. You might have noticed Bummy making an entrance earlier on our website. He is here to help our customers navigate their journey of cloth diapering with SuperBottoms. Say Hello! :)
So why a white rabbit, you may ask! Rabbits are pure and gentle beings who are friendly, energetic and completely harmless. Additionally, white is often associated with them, which signifies the presence of light, peace and purity. Our SuperBottoms Bummy is also a genius who comes up with ideas to make things awesome for the babies he adores!
|
Limited Time Offers + Special Gift Sets! Now or never Super SALE is live on the SuperBottoms website! Take advantage of unbeatable value deals on our UNO Cloth Diapers, Baby Essentials, and more. Looking for the perfect present for a newborn or a toddler? Explore our thoughtfully curated Gift Sets & Combos — safe, skin-friendly, and oh-so-cute! A bundle of love for little ones and a delight for parents. HURRY — Deals and Gift Packs are live only till stocks last. Don’t miss the chance to stock up and share the joy! |
How Bummy puts it, “I’ll always be 'I'll end to help you, play with you and of course, chill with you! After all, I'm here to make parenting fun! Nature has so much to offer —time to give it some back while keeping our li’l ones' best interests on top priorities. We can’t compromiscan't won’t compromiswon'tnky promise!”
Message from SuperBottoms
Hi there, new parents! SuperBottoms brings you doctor-recommended cloth diapers — the best rash-free diapering solution for your baby’s sensitive and delicate skin. Unlike disposable diapers loaded with chemicals, our newborn cloth diapers, when used and washed properly, can help eliminate the risk of diaper rashes. SuperBottoms offers a wide range of safe, skin-friendly essentials for the whole family — including Reusable Cloth Diapers, Diaper Pants, DryFeel langots for diaper-free time, Padded Underwear for potty training, SuperSoft Underwear for everyday comfort, Joggers for playful days, and Period Underwear for women. Not just for everyday use, SuperBottoms products also make the best gifting choice for babies — thoughtful, eco-friendly, practical, and loved by parents. Now available on Amazon, Myntra, Flipkart, FirstCry, Zepto, Swiggy and Blinkit.
