Sustainability

A li’l birdie once said “We borrow our planet from the future generations!” and since then, there has been no looking back. Ask us how? R3U - Reduce, Reuse, Recycle, Upcycle - ensures our planet is happy, just like our babies!

Ownership

We’re an extremely passionate team dedicated to making products with pure love and zero compromise, which makes us proud & superhappy! Trust us to be around if our products born out of love don’t work for you.

Honesty

We believe every parent like us who’s reading this is as curious & would want to see a transparent and honest process to believe in our core strengths & what we do. Trust us to deliver what you see as we’re honest about our products, actions, and more.

Equal Parenting

Only a team can ensure zero compromise in baby care so why not build a team when it comes to parenting? #RaisingTogether sets the right example for the next generation and equal parenting comes naturally to us. It’s one step to a better world!

Equal Parenting

Only a team can ensure zero compromise in baby care so why not build a team when it comes to parenting? #RaisingTogether sets the right example for the next generation and equal parenting comes naturally to us. It’s one step to a better world!

Neutral

We want to raise kids who’re kind & empathetic, who learn the beauty in diversity, that being different is good, and to love ourselves so we can love one another. To fully express themselves, we need to break them from the barriers of gender, colour and race.